Taylor Ridell Owner

Welcome to TayTay's Sweets!

At TayTay's Sweets, our mission is to spread joy through delicious treats. Whether you're celebrating a special occasion or just want to treat yourself, we've got you covered.

TayTay's Sweets is owned and operated by Taylor Riddell. We have been providing delicious bakery products since 2017, specializing in custom cakes and wedding cakes. TayTay's Sweets is an award-winning baker, recognized as the "Most Creative Cake Designer In The World." Our goal is to make your life sweeter by providing you with the best bakery products and services.

Taylor eating a cupcake
Taylor blowing flower

Meet Taylor

My name is Taylor Riddell, and I am 20 years old. I was born and raised in a small town called Pocahontas, MS. I graduated from the Baking and Pastry Arts program at MGCCC. I have been surrounded by everything related to food and sweets my whole life. My dad owns his own catering business called Squirrel Holler BBQ, while my mom's side of the family is from Greece and opened two restaurants in Jackson, Mississippi - Dennery's and the Rotisserie. Additionally, my grandmothers love to cook, and I have learned almost everything I know from them.

Despite all the cooking around me, I have been interested in baking since I was old enough to help my grandmother in the kitchen. We always spent our time coming up with something new to make and decorate, and in 2017, she was diagnosed with Multiple Myeloma cancer, which meant her baking days were coming to an end. One day, she looked at me and said, "I have passed the golden spatula down to you." I knew I wanted to continue baking to keep her legacy, and in May 2018, I had my first official customer. The following month, we named my business "TayTay's Sweets." My baby cousin always called me TayTay, so it was only fitting that my company was named that.

I am now in my sixth year of baking and have baked for numerous birthdays and weddings. This journey has been filled with love, fun, and many eggs, and I can't wait to see how the rest of my journey unfolds. Thanks for tagging along!

Fun
Fact

My great-great-grandfather, Alex Dennery, invented the “Kumbak sauce”.

Taylor's worlds most creative cake designer award

Awards

Woman standing, smiling, wearing a beige sparkly top. Background features two award logos from Mississippi Magazine for "Best of MS Weddings 2025" and "M List Weddings 2025."

Voted Best of Wedding Cake Designer in Mississippi. Voted top 5 M List in Sweet Treats and Cakes.

Taylor won the "Van Gogh Award" for the Baking and Pastry Program at MGCCC for 2023-2024

Taylor received the “Van Gogh Award” in the Baking and Pastry Program at MGCCC for the 2023-2024 academic year.

Collage of wedding cake designs and awards for Tay Tay's Sweets, highlighting winning cakes and a couple cutting a cake at a reception, with business contact information at the bottom.